Inherit the Family Business, Heritage But Not Traditional
-- Back to the Family Business
After working outside for a few years later, due to the responsibility and family requirements, Mr.Lin returned to his hometown and inherited the family business. Slippers production and processing, which work amoug one decade, it was very boring and faced many problems. With the development of the Chinese start-up, each business had many same occupations, thus making the market competition become more and more intense. At the same time, Chinese companies had to face a series of other challenges. For example, the cost of labor was upgrade, foreign buyers bargain with the price, and the internet development, which let Mr.Lin began to think another question. How did the foreign suppliers do that can get the profits so easily and get a large number of loyal buyers. But Chinese business should low down the products quality to get a few profits in this market competition. So Mr.Lin went aboard to have a study, and according to it, Mr.Lin realized that if traditional business want to solve the problems, the only way is to create their own business brand.